Patient retention, automated
Lapsed patients contacted before they find someone else
Most MSK clinic databases contain hundreds of patients who haven't been seen in months. They are not gone, they just haven't been contacted. Clinic Evo's AI integration brings them back automatically.
Reactivation results
Rebook rate
38%
of contacted past patients
Patients reactivated
312+
across clinic databases
Admin hours saved
6h/wk
per clinic average
The retention gap
Your best source of new bookings is your existing patient database
A clinic running 60% rebooking loses four patients in every ten after a single session. At £63 per follow-up across a five-session course, that is £250 in lost revenue per patient who does not return.
Across a year, those numbers compound. Most clinics spend money on advertising to acquire new patients while leaving significant revenue sitting in a patient database that nobody has contacted.
Automated reactivation is not a replacement for new patient acquisition. It is a parallel system that extracts consistent value from existing relationships, without adding any manual effort to the clinic.
What's included
Retention automations built for MSK clinics
Every automation is managed through Patient Pulse. The clinic does not need to learn new tools or manage sequences manually.
Lapsed patient reactivation
Patients who haven't been seen in 3, 6 or 12 months are contacted automatically with a personalised message. No manual effort required.
Review requests
After a positive session, every patient receives a review request timed to when they are most likely to respond, same day, not weeks later.
Post-treatment follow-up
Automated check-ins after discharge help identify patients who have had a recurrence or new issue, and bring them back before they look elsewhere.
Appointment reminders
Automated SMS reminders before appointments reduce no-shows without requiring any manual action from reception or the practitioner.
Birthday and anniversary messages
Light-touch automated touchpoints that keep your clinic front of mind between active treatment episodes.
Nurture sequences
Leads not ready to book enter a 12-month automated nurture sequence that maintains contact without requiring manual follow-up.
How it works
A responsible setup, from database to first bookings
Clinic Evo builds and runs the whole system. The clinic stays in control of what is sent, while the manual work disappears.
- 1
Audit
We review your patient database, current rebooking rate, recall process and the systems your clinic already runs on.
- 2
Segment
We identify the patient groups worth contacting, lapsed patients, incomplete treatment plans and seasonal recurrences, so messages stay relevant.
- 3
Build
We write the sequences and message copy and connect them through Patient Pulse, in a tone appropriate for a healthcare setting.
- 4
Go live
Reactivation, review requests and reminders start running automatically, with the clinic in control of what is sent and why.
- 5
Measure
We track bookings, replies and engagement so the system keeps improving and stays tied to real revenue.
The revenue sitting in your database
Your next bookings are already in your patient list.
Reactivation runs in parallel with new-patient acquisition, pulling consistent revenue from relationships you have already paid to build.
What reactivation returns
The fully AI automated follow-up system alone recovered 34 lapsed patients in the first month, from a database we thought was dead.
Danny Morgan
Bodyfunction Clinic, London — Founding partner
Responsible by design
Automated, but never intrusive
Healthcare communication needs care. Reactivation should never feel like spam, and patients should only hear from you when there is a genuine reason to get back in touch.
Automation handles the timing, segmentation and message drafting. The clinic stays in control of consent, tone and what is sent, so every message reflects how you would speak to a patient yourself.
What this means in practice
Part of the whole chain
Retention is the fifth stage. All five need to work.
Automated reactivation solves the retention problem. But clinics also need to be found, to convert visitors into enquiries, to follow up immediately, and to answer calls. Clinic Evo connects all five stages into a single system.
FAQ
Common questions about patient reactivation
Patient reactivation is the process of reconnecting with previous patients who have not been seen for a period of time. For most MSK clinics, a significant portion of past patients are candidates for a return visit, but nobody has contacted them.
Clinic Evo sets up automated sequences that contact lapsed patients at defined intervals, typically 3, 6 and 12 months after their last appointment. Messages are personalised, sent at appropriate times, and designed to prompt a booking without being aggressive.
No. Clinic Evo manages the entire system. The clinic does not need to learn new software or manage automated sequences manually. Everything runs through Patient Pulse.
Results vary by clinic size and how lapsed the patient database is. Clinics with a reasonable patient history typically see a meaningful number of return bookings from reactivation campaigns, often within the first 30 days of the system going live.
Yes. AI Integration is the updated name for what was previously called AI Patient Reactivation. The service has been expanded to cover a broader set of automation and retention tools, all connected through Patient Pulse.
Take the first step
Find out how many lapsed patients your clinic has
Book a free clinic audit. We'll review your patient database, your current reactivation rate, and show you what an automated system would do differently.