More patients.Better follow-up.Fuller diaries.
Clinic Evo is the marketing and patient follow-up system for MSK clinics, it gets you found on Google, turns enquiries into bookings, and brings lapsed patients back. All in one place.
- Built by clinicians
- UK MSK specialists
- Follow-up & recall included

- New enquiry9:42
- Follow-up sent9:44
- Booking recovered9:51
- Review requestedToday
- Patient recalledLive
Why most clinic marketing underperforms
Most MSK clinics are leaking patients long before treatment begins.
The phone rings out.
A prospective patient calls while you are mid-treatment. That call was worth £300–500 in treatment revenue. It cost nothing to generate. It's gone.
Your reply goes out at 9am.
A form is submitted at 9pm. Nobody replies until the following morning. The clinic that responds first gets the booking. Not the best clinic. The fastest.
No system. No follow-up. No booking.
A lead you paid to generate arrives through Facebook and disappears into a WhatsApp thread nobody revisits. No one calls it back.
Nobody contacts them.
A patient attends twice, makes a good recovery, and says they will book again when they need you. A clinic rebooking at 60% loses four out of every ten patients after a single session. That is £250 in lost revenue per patient who doesn't return.
Four quiet leaks. Most clinics never see them in the accounts, they just feel the empty diary. A connected system closes all four.
How Clinic Evo works
Marketing, follow-up and patient communication built to work together.
Most agencies generate leads and leave the rest to you. We build the website, SEO, Google Ads and follow-up that work as one system, every part designed to turn more enquiries into long-term patients, including Patient Pulse, our automated follow-up and recall engine.
The Clinic Evo operating system
One connected patient journey, not five disconnected marketing tasks.
Search visibility, conversion, instant follow-up and patient recall run in one growth loop, so you can see where demand is created, where enquiries slow down, and what happens next.
Book
Calls answered and ad leads called back, then booked straight into your diary, with no enquiry left sitting unanswered.
Call HandlingRetain
Recall systems that bring recovered patients back when they need you again.
AI Patient ReactivationFounding partner results
572
new patient enquiries in 30 days

“We went from page 4 to position 1 in 11 weeks. The follow-up system alone recovered 34 lapsed patients in the first month.”
Danny Morgan
Bodyfunction Clinic, London, Founding partner
Built in practice, not theory
Built in a real clinic. Proven in practice.
We built Clinic Evo because we know what missed calls, empty diary gaps and weak follow-up cost a clinic. Danny's clinic was the first to run the full system, so everything we build has been tested against the operational reality of a working MSK practice, not designed in a marketing agency.
Founded by two registered osteopaths
Simon and Danny are both GOsC-registered osteopaths. Clinic Evo was built from inside the profession, not by a marketing agency looking in.
Owned and run by a practising clinician
Danny owns and practises at Bodyfunction Clinic in London, the first practice to run the full Clinic Evo system.
Tested inside a live MSK clinic
Every tool was built and refined in a real clinical environment, not a boardroom. It has to work in practice, not just in a demo.
Our specialisms
Built for MSK clinics.
Take the first step
Find out where your clinic is losing patients.
Book a free clinic audit. We review your search visibility, website, enquiry handling and follow-up systems, then tell you honestly where patients are falling through the gaps. Back to you within two business days. No commitment. No agency jargon.
Learning Hub
Practical resources for growing your MSK clinic.

How to get more patients to your clinic
A clear breakdown of the main digital levers that help clinics attract more patient enquiries, from local search to conversion-focused service pages.
Read guide
Local SEO for healthcare clinics
A broader guide to local SEO for healthcare clinics that want to appear more consistently for relevant local searches.
Read guide
Patient recall system: what it is and why clinics need one
A guide to patient recall, follow-up and reactivation systems for clinics that want to reconnect with past patients more effectively.
Read guide


