Inbound & outbound
Every call answered. Every lead booked.
A patient who rings while you are mid-treatment and hears a voicemail is a £300–500 opportunity, gone. So is a lead from your ads that nobody calls back. Clinic Evo answers your calls, rings those leads back, and books patients straight into your diary.
The cost of a missed call
A missed call is not an inconvenience. It is lost revenue.
A typical MSK patient who calls a clinic is usually ready to book. They have already decided they need treatment. They are not researching, they are choosing which clinic to attend. When your phone rings out, they call the next clinic on the list.
A single missed patient represents £300–500 in immediate treatment revenue, and potentially £1,500+ across a full treatment course and future return visits. Across a year of missed calls, the total is significant, and entirely preventable.
The same is true of a lead your ads worked hard to generate: if nobody rings it back quickly, it goes cold. Clinic Evo's call handling sits alongside Patient Pulse to ensure nothing falls through the gap, whether the enquiry comes by phone, form, or ad, inbound or called back.
Estimate your missed-call cost
Calls that ring out while you are mid-treatment, at lunch or out of hours.
A single appointment is often £300–£500; a full course can be £1,500+.
Likely lost every year
£52,000
Assumes around half of missed callers book elsewhere and never return. Trained call handling is designed to recover most of this.
How it works
A handler who knows your clinic
This is not a generic answering service. Every call follows the same path, from the moment a patient dials to the moment they are booked and followed up.
- 1
A patient calls, or a lead comes in
Inbound calls land on whichever lines you choose to divert, including the ones that ring out while you are with a patient. New enquiries from your ads and website forms arrive at the same time.
- 2
A trained handler answers, or calls them back
Every inbound call is answered by a handler briefed on your services, practitioners and availability, never left to voicemail. Leads from your marketing get a fast outbound call back, while their intent is still high.
- 3
The patient is booked into your diary
Because handlers know your live availability and booking process, they book the patient straight into your diary, synced to avoid double-bookings, rather than simply taking a message.
- 4
Everything is logged into Patient Pulse
Every call, callback and new lead is captured in one place. Bookings are confirmed, and anyone not yet booked enters the same fast follow-up as your online enquiries, including out-of-hours.
The cost of an unworked enquiry
A missed call, or a lead nobody rings back, is a patient who books the next clinic instead.
A caller who reaches voicemail rarely calls back, and a lead left waiting goes cold. Answered calls and fast callbacks turn both into booked appointments.
What answered calls are worth
Calls that used to ring out while we were treating now get answered and booked. It paid for itself in the first fortnight.
Danny Morgan
Bodyfunction Clinic, London — Founding partner
Part of the whole chain
Call handling works best as part of the system
Call handling solves the phone problem. But a complete clinic needs more than answered calls, it needs a fast SMS follow-up for online enquiries, a booking system that converts callers, and a reactivation system that brings lapsed patients back. Clinic Evo connects all of these.
Patient Pulse, the lead management systemFAQ
Call handling FAQs
Trained handlers who have been briefed specifically on your clinic, its services, practitioners, availability and booking process. It is not a generic answering service reading from a script that could belong to any business.
Yes. Patients often call at inconvenient times, evenings, weekends and during busy clinic hours. Out-of-hours coverage means enquiries that arrive outside your core hours are captured and followed up rather than lost to voicemail.
Every call is logged directly into Patient Pulse, our lead management system. Missed calls, enquiries and new leads are tracked and entered into the same automatic follow-up as your online enquiries, so phone and digital enquiries are handled the same way.
Yes. As well as answering inbound calls, handlers make outbound calls to the new enquiries your ads and website forms generate, reaching them quickly while their intent is high, rather than leaving them waiting for someone at the clinic to find a spare moment.
Yes. Handlers are briefed on your booking process and work from your live availability, so they book patients straight into your diary, synced to avoid double-bookings, rather than simply taking a message for someone else to action later.
A single missed patient is often £300–500 in immediate treatment revenue and £1,500+ across a full course and future visits. Most callers who reach voicemail simply call the next clinic, so across a year the lost revenue is significant and largely preventable.
Take the first step
Stop losing patients to unanswered calls
Book a free clinic audit. We'll identify exactly how many enquiries your clinic is likely losing to unanswered calls, and what a full system would do about it.