Client results
Real growth from real clinic systems
Two clinics at opposite ends of the scale. One established practice in London that nobody could find, and one brand new osteopath opening cold on the Isle of Wight. Here is what changed for both, and what it would mean for you.
Whose clinics these are
Danny MorganM.Ost, Registered OsteopathFounder, Bodyfunction Clinic, Angel · Co-founder, Clinic Evo
Serena Gower-JohnsonM.Ost, Registered OsteopathFounder, Lind Street Osteopathy, Ryde
Every figure in both studies is shown as a screenshot from Google Search Console or Ahrefs, read from the clinic’s own property.
Two deliberately different stories: what an established city clinic can build over two years, and what a brand new single-practitioner practice can do in twelve months in a small catchment. Most clinics see themselves in one or the other.
What both had in common
What both clinics had in common
Neither clinic bought a website from one supplier and search from another. Brand, site, visibility and paid social were one job in both cases, which is the only reason a two-year London build and a twelve-month Isle of Wight one produced the same shape of result.
The brand
Identity, palette and look, drawn from the clinic itself rather than the interchangeable clinical stock look most practices settle for.
The website
Built around the conditions patients search for, not a list of treatments, with booking never more than one click away.
Getting found
The local market researched before anything was built, then pages, titles and content shaped around what people there actually type.
Ads while search matured
Paid social running from day one, so the diary was filling before the search results had caught up.
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