Graduate Clinic Launch Programme
You qualified as a clinician. Now let's get you patients.
Six months to take you from a standing start to a practice patients can find and book. Your job is to become a brilliant clinician. Ours is to make sure people know you exist.
The graduate offer
50%off your first six months
You are building a patient base before you have built an income, so for the first six months you pay half. From month seven it moves to our standard rate and everything else carries on.
The next intake begins on 15 October 2026.
Only 10 places on this intake.
Where you are by month six
- A website that looks established, not new
- A Google presence people nearby actually find
- Your first reviews, arriving without you chasing them
- Enquiries answered and tracked, so none go cold
- Numbers that tell you where your patients came from
The graduate reality
When you start out, you don't know what you don't know
You spent years learning assessment, clinical reasoning and treatment. Nobody taught you the rest of it.
You'll be told you need all of this
- TikTok
- Trustpilot
- Calendly
- … and whatever is next
Should I be doing SEO? What even is it?
Are paid ads worth it, or a fast way to lose money?
Do I have to post on social media every day?
Which booking system? Which of these tools do I actually need?
How is any of this meant to connect together?
Who do I actually need to register with?
How would I know if any of it is working?
What we do
We do all of it. You treat patients.
We advise on all of it and build the parts that need building, so you end up with a practice that brings patients in and runs properly while you do the real job.
- Get found
- Build trust
- Get booked
- Follow up
- Build your reputation
- Grow
- 01
Build your foundation
A website and a Google presence that make you look established from day one, with tracking from the start.
- 02
Get found
The search work that puts you in front of people looking for treatment near them.
- 03
Turn interest into patients
A short path from searching to booked, and enquiries answered before they go cold.
- 04
Build relationships
Reviews without the awkward ask, and follow-up that brings people back.
- 05
Track your growth
You see what is bringing patients through the door, and get advice grounded in your own numbers.
Why Clinic Evo
Built from inside a real clinic
“We've experienced the gap between clinical training and running a business ourselves.”
Danny Morgan
Co-founder & Osteopath
Founded Bodyfunction Clinic in London, where he still practises. Clinic Evo was built and tested inside it before it was offered to anyone else.
Simon Smith
Co-founder & Digital Marketing Specialist
A former registered osteopath who went on to found Neometa, a web design and SEO agency. He has been on both sides of the gap this programme exists to close.
What a standing start looks like
Lind Street Osteopathy opened with no logo, no website and no search presence
One osteopath, one treatment room, a brand new business on the Isle of Wight with no reputation online. Twelve months later she held page one across her catchment.
No. 1 for six of her local searches, including “osteopath Ryde”, within twelve months of opening
Ahrefs: all ten tracked local terms sit in the top four
+570% growth in people arriving from Google, half on half
Google Search Console: 86 clicks rising to 576
67% of the people who see her name in Google click it
Google Search Console: 113 clicks at position 1.0
Lind Street is an osteopathy clinic. A physiotherapy or chiropractic practice competes for different searches and against different neighbours. The order of operations is identical: get found, earn trust, get booked, follow up. That is the work the six months does.
Read the full Lind Street case study
Google reviews
What clinic owners say on Google
The first of these is Serena Gower-Johnson, whose clinic is the standing start featured above.
I couldn’t recommend Clinic Evolution highly enough. They created my website, helped with SEO, and have also given me so much useful advice and guidance when it comes to growing and developing my business.
The website turned out exactly how I wanted it to and feels really professional and reflective of my clinic. The SEO support has also been incredibly helpful, and everything has always been explained clearly so I actually understand what’s being done and why.
What I’ve appreciated most is the level of support beyond just building the website. The business advice and guidance has been genuinely invaluable, especially as a relatively new clinic owner, and I’ve always felt that Clinic Evolution genuinely cares about helping my business do well.
They’re knowledgeable, approachable, reliable and always happy to help. I’m really grateful for all of the support I’ve received and would absolutely recommend Clinic Evolution to anyone looking for help with their website, SEO or growing their clinic.
Review from Google
2 Google reviews, every one of them five stars.
Brilliant team with fantastic knowledge, have massively helped my clinic to grow!
Review from Google
Becoming a business owner
We want you confident running the business, not dependent on us
Sessions are with Danny and Simon: one still practising, one who built the marketing side of it. You are not handed to an account manager.
- Where patients actually come from
- The numbers that matter in a clinic
- How an enquiry becomes a booking
- Reviews, referrals and reputation
- Patient retention and recall
- What your marketing is actually returning
- How to make sensible decisions as the clinic grows
The roadmap
Your first six months
Six months in, you are not “just starting out” any more. You have a professional presence, real patient data, reviews, visibility, and a view of where growth comes from.
Month one
Look established from day one
Your brand, website, Google presence and booking path are live.
Months two and three
Start getting discovered
Search visibility, content, and your first reviews.
Month four
Turn activity into momentum
See where enquiries come from, and improve what converts.
Months five and six
Build a patient engine
Reviews, follow-up, retention and growth you can repeat.
Questions
The things graduates ask first
Common questions on timing, qualifications, premises and how the programme runs.
From month seven you move to our standard rate. Nothing else changes. The mentoring is not something that starts once the discount ends. It runs from month one, and it carries on.
Yes. Final-year students are eligible, and starting before you qualify is an advantage rather than a problem: search visibility takes months to build, so the work done now is what makes your first weeks in practice look different. Put your qualifying date on the application.
Yes. Pick the last option on the form, tell us what you do, and we will give it a proper look. The programme is built around MSK clinics because that is where our case studies are and where one of the founders practises, so that is who it fits most closely. But getting a new practice found, trusted and booked is not unique to MSK, and we would rather read your application than turn you away on a category.
That is the normal starting point at this stage and it does not count against you. Month one is the brand, the website, the Google presence and the booking path, so this is the part we would be building with you anyway. Tell us on the application where you have got to.
No. The programme assumes you are starting from zero: no patient base, no reviews, no visibility. That is what it is for.
Our normal fee for the programme, halved for your first six months. You get the same work either way.
Apply
Apply for one of the 10 places on the 15 October intake
50% off for your first six months, then our standard rate from month seven. The application takes a couple of minutes.
Who it is for
- A final-year student, or qualified within the last twelve months
- Starting or building your first private practice
- Osteopathy, physiotherapy or chiropractic
Another healthcare discipline? Tell us on the form. We consider those case by case.
What happens next
- Send the application. It takes a couple of minutes
- We read it and come back to you
- A short call about where you are and what you need
- If it is a fit, you secure one of the 10 places for the 15 October intake
No hard sell. Applying costs you nothing and commits you to nothing, beyond an honest conversation about whether the programme fits your practice.