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Coordinated clinic growth

Digital marketing that works as a connected system

Most agencies handle one part of the chain, the traffic, the website, or the follow-up, and leave everything else disconnected. Clinic Evo coordinates every channel so nothing falls through the gaps.

SEO, Google Ads, web design and follow-up connected
Built exclusively for MSK clinics
Every metric tied back to booked appointments
Meta Ads Manager dashboard showing coordinated campaign results across a clinic's growth channels

The problem with single-channel agencies

Every gap in your diary has a cause. Most agencies only fix one part of it.

An SEO agency gets you found. A web designer builds your site. A CRM vendor sells you a platform. Nobody makes sure the enquiry that arrives at 8pm on a Tuesday gets a reply before your competitor does.

The result is a clinic that is visible in search, has a decent website, and still loses patients, because the handoff between traffic, enquiry, follow-up and booking has never been connected.

Clinic Evo connects the entire chain. Each component is built to hand off to the next. Remove one and the chain breaks. Run them together and growth becomes measurable, consistent and self-reinforcing.

Facebook, Instagram, TikTok, Meta

Paid social media built around real patient conditions

Search captures people already looking for treatment. Paid social reaches people who haven't started searching yet, but who match your ideal patient: the right age, the right condition, the right location.

Clinic Evo builds Meta campaigns across Facebook, Instagram and TikTok around specific conditions and audiences, rather than generic clinic awareness, so the message actually speaks to the person watching it.

This is a real clinic ad, targeting patients aged 55 and over about arthritis, exactly how it appears in a patient's feed.

One connected system

Six channels, five stages, one team accountable for the whole chain.

Most clinics buy each piece from a different supplier and own the gaps between them. Clinic Evo runs the whole chain so every handoff is covered.

6Growth channels coordinated under a single plan
5Connected stages from first search to rebooking
1Team accountable end to end, instead of scattered vendors

The chain in numbers

Where patients are won and lost, stage by stage

Each stage hands off to the next. A weak link anywhere drags down everything downstream, which is why coordinating the chain beats optimising any single channel in isolation.

Traffic

12,540

monthly visitors

10%18%enquiry rate

Enquiries

1,248

contact attempts

17%34%booking rate

Bookings

214

appointments

59%82%show-up rate

New Patients

126

attend first appt

78%91%retention

Retention

98

become regulars

Industry avg
With Clinic Evo

Clinics on our system convert 2.1× more visitors into booked appointments.

Real campaign, real clinic

A closer look at our paid social in practice

This is a live Facebook and Instagram ad currently running for Bodyfunction Clinic in Islington. Rather than stock photography, it features the practitioners patients actually meet, paired with the trust signal that tends to matter most locally: real recommendations from people nearby.

Every social ad Clinic Evo builds is connected to the same system. The click leads to a page designed to convert, the enquiry receives an automatic reply within minutes, and the outcome is tracked through to a booked appointment, not just a like or a click.

Live Facebook and Instagram ad for Bodyfunction Clinic in Islington, featuring the real clinic team and the message: the treatment more Islington locals are recommending to friends

An actual, currently running ad for Bodyfunction Clinic.

Discipline-specific

Digital marketing built for your discipline

Each MSK discipline has different patient decision-making patterns, different search behaviour, different regulatory requirements and different competitive landscapes. Clinic Evo builds for those differences, not a generic healthcare template applied to every clinic.

FAQ

Digital marketing for clinics FAQs

For an MSK clinic it usually combines SEO, Google Ads, website design, immediate enquiry follow-up, inbound and outbound call handling that books patients into the diary, and patient reactivation. Clinic Evo coordinates these as one system rather than treating them as separate, disconnected services.

Most clinics lose patients in the gaps between suppliers, the enquiry that arrives after hours and never gets a reply, or the caller who reaches voicemail. When traffic, follow-up, calls and retention are run by one team, every handoff is covered and nothing falls through.

No. Clinic Evo can start with the part of the chain that is leaking the most, then connect the others over time. The plan is built around where your clinic is losing patients now, not a fixed package.

Yes. Clinic Evo works exclusively with MSK clinics. Each discipline has different patient decision-making, search behaviour and competition, so the marketing is built for those differences rather than a generic healthcare template.

Every channel is tied back to booked appointments, not vanity metrics. You see how traffic becomes enquiries, how enquiries become bookings, and how patients are retained, so spend stays connected to revenue.

Take the first step

See the whole system working for your clinic

Book a free clinic audit. We review every part of your current digital presence and show you honestly where growth is being lost, and what a connected system would do differently.